Are you thinking about how to attract clients or customers through an organic search? Well, if your website is not indexed in search engines, it is hard for your clients to see your website. So, it is important to see your website ranking position and the keywords that have been ranked in the search engine. Best Oakville SEO company offers the best website development, website analysis, and comprehensive digital marketing services that will take your business to the next level. If you wish to find out more how they perform website analysis, continue reading this blog.
Title tags: It is one of the major factors associated with on-page SEO. Title tags are also referred to as meta titles. It appears on the SERP (search engine result page). It influences the customers whether or not to click the listing. Ensure to add a title tag for each page of the website. Each has its exclusive purpose and value within the entire website architecture. Also, when framing the title tags, it should be approximately 65 characters counting spaces. Do you want to view the title tag of your website? Just right-click and select View Page Source. If possible, try to download Web Developer Add On. This way, you can easily view meta descriptions and meta titles.
Meta descriptions: It does not directly influence the search engine rankings but plays an important role in making decisions like whether to visit the website or not. Meta descriptions should be drafted in 156 characters. It offers a complete idea of the web page. If possible, you can also include a call to action in this part. Just like meta description, every page of the website should have a clear and unique meta description. Ensure to draft in a catchy and attractive tone.
Anchor text: It is the words and characters where the hyperlink is embedded when associating to another location or document on the web. Anchor text is used by search engines to determine what the hyperlinked web page is about as well as whom it may be pertinent for. Optimizing the anchor text is one of the important tasks and it can be performed by yourself or by your webmaster. It makes a huge difference in the search results. Ensure not to manipulate or attempt to utilize the anchor text for SEO purposes. It should be natural. It should serve as a directional sign that helps the visitors more than the top search engines.
Links: Search engines determine the value of the website by analyzing the number of links that are redirecting to the website. It is important to obtain quality links from a well-ranked, trustworthy, and reliable website. Several links offer backlink data. This way, you can get an idea which links are drawing traffic to your website and which are not working for your website. Both ahrefs and open site explorer offer a limited level of data without needing a paid membership. You cannot exactly say how many backlinks work for your website. It mostly depends upon the website’s size and business type.